The Marketbright system allows you to track both online and offline activities. You create "tracking urls" that can be attached to different demand generation activities. For the online, the tracking urls are in Google Analytics format, making usage of their analytics tool straightforward. Offline activities get what are called "pretty urls" so you can print or say short, easy to remember, and easy type urls.

Each time somebody clicks or types in one of these urls, the Marketbright system keeps track. This allows you to track which responses came from which channels. You can analyze where you are getting the biggest bang for your buck and optimize your campaign spend to increase response rates.

You can also create multiple landing pages and vary the content slightly to see which ones have the highest conversion rate.

Key Features & Benefits
	Track both online and offline activities
	Benefit: Users can create landing pages and execute both online and offline demand generation activities. You can then track which of those is the most effective and optimize your campaigns accordingly.
	Track fallout rates for your campaign flow
	Benefit: You are able to see where in the process your prospects are abandoning and exiting the system. This helps you monitor and optimize for increased conversion.
	Generate "pretty urls" for offline tracking
	Benefit: A "pretty url" is one that can be easily typed or remember. An example would be "Go to marketbright.com and enter the keyword NYT". This phrase could then be printed on an ad in the New York Times and you then are able to see exactly how many people responded to that ad. This can be used for print vehicles such as direct mail, brochures, magazines and also for other vehicles such as radio, tv, and presentations.
	See conversion rates for individual activities and landing pages
	Benefit: By being able to drill down and see what time of impressions, visitors and registration completions each activity is generating, you can optimize your campaign spend to focus on the ones that have the highest conversion rate. You can also test your landing pages and try multiple variations and see which one results in the highest conversion rate.
	Generate Google friendly tracking urls
	Benefit: The tracking urls are already in Google Analytics format, this does not affect other analytics systems, but if you happen to use Google Analytics it will make your non-Google activities fully tracked in that system.