Marketbright gives you the ability to track your demand generation activities in real time via a web based dashboard. The system includes advanced reporting and analytics to make analysis and tracking easy to do.

In addition, you are able to pull data in excel, xml, or html format to do your own reporting or integrate with your existing system. Marketbright also makes integrating your existing web analytics software easy. You can customize which code you want to be included in every page and enforce it across all your campaigns.

Key Features & Benefits
	Real-time analytics dashboard
	Benefit: . See how your campaigns are doing in real time via a simple to use web dashboard. See which of your demand generation activities is generating the highest conversion rate.
	Integrate with top web analytics software with a simple cut and paste
	Benefit: Making sure your web analytics code is in every page is easy and a simple cut and past operation. In addition, you can add more campaign specific variables to each landing page without the need of assistance from a webmaster or your IT group. In addition to supporting systems such as Webtrends and Omniture, Marketbright has advanced integration with Google Urchin.
	Report on responses and export data to popular formats
	Benefit: Report on your survey responses and see them across landing pages or for individual landing pages. Aggregate and monitor which activities perform the best for response conversion across multiple landing pages.