Your online campaigns need to move beyond just asking first, last, email, phone and purchase timeframe. What if each time a customer came back to your website you could grow their profile incrementally? What if the system always remembered how they answered questions, not just about thinks like email and phone, but also any other question type?

Marketbright also connect each lead with the orignal source of that lead, down to the keyword and ad content that they saw when they first clicked. WIth this knowledge you can then optimize your demand generation activities to focus on the ones that generate the highest quality prospects.

Key Features & Benefits
	Automated dedupe and intelligent forms
	Benefit: Responses are automatically deduped. Customers who have responded to other campaigns in the past do not have to answer the same questions over and over, including survey questions like "what industry do you belong to", etc.
	Each response is coded with multiple tracking variables
	Benefit: . Connect each lead to which source it came from, whether it be online or offline, banner ads or search engine marketing. This allows you to optimize your campaigns to generate more of the highest quality prospects.
	Get responses in XML, Excel, HTML, or email
	Benefit: Easily pull your leads automatically in excel csv format, or use our xml service to integrate with your existing sales force automation system. View the responses summary dashboard on demand when you log in to the system. Or have each response auto forwarded sent any email addresses you wish.
	Integrated with Google Adwords
	Benefit: Easily track all your Google Adwords placements by generating Google friendly tracking urls for your destination url.
	Dynamic data cleansing via web services
	Benefit: Prospect's data is cleansed in real time using web services