Your online campaigns need to move beyond just asking first, last, email, phone and purchase timeframe. What if each time a customer came back to your website you could grow their profile incrementally? What if the system always remembered how they answered questions, not just about thinks like email and phone, but also any other question type?

Marketbright's survey builder tool is powerful, easy to use and designed from the ground up for demand generation activities. One example of this is the library of question types which include address fields that work in combination with web services to automatically populate information. This gives you more accurate data while also being a convenience for your customers.

Key Features & Benefits
	Easy to use and powerful survey and registration builder
	Benefit: You can have as many questions as you like and change them as often as you like. The simple point and click survey builder tool is easy and makes it so you don't need IT or webmasters to make changes to your campaign registrations and surveys. Easily design question order or manage survey questions response. Make changes to live surveys on the fly without causing data consistency problems for past responses.
	Demand generation specialized features such as data cleansing and deduping
	Benefit: . Marketbright's survey system is designed with demand generation in mind. Many of the question types reflect this, such as the Phone/Address combo type which uses a web service to automatically populate the customer's address if it is listed in the White Pages.
	Customizable customer profile templates
	Benefit: Create your standard registration template and enforce it across all your landing pages. This ensures consistency in the data that is collected about your customers.
	Incremental profile building and data field memorization
	Benefit: When your customers come back and register a second time for another campaign, the system remembers them and automatically pre fills standard questions. Customers do not have to keep answering the same questions every time they come to your website.