Advertising

If you’re a B2B ad agency, Marketbright can instantly ad a few arrows to your quiver.  With , you can extend the hottest Web2.0 marketing solutions to your portfolio to help you generate more revenue, improve client relationships and offer new cross-sell and up-sell services into your client base.

Marketbright’s Agency Edition includes web analytics, email marketing, Landing Page creation, Blog Support and automated lead scoring.  Combining these functional components with your agency’s expertise will ensure your maximizing the value of your client’s eMarketing spend.

More than just a technology platform, Marketbright is a true software as a service platform. The Private label agency edition makes Marketbright a branded extension of your agency, for your customers.

Education

Nearly 82 percent of prospective students participating in a recent survey reported that they begin their education research efforts online.

The Problem….

Competition

The for-profit educational market has dramatically increased the competition for students in both on-ground (on-campus) and online courses.  Most experts agree the for-profit market has matured and the pool of potential students (leads) is limited and finite. 

Cost of Student Aquisition The cost of student acquisition is rising. The challenge is to find the right prospective students at the right time and communicate a meaningful message.  For many companies, marketing and promotion costs now exceed 20% of revenue, driving down valuations of for-profit institutions.

Execution

Many leading institutions report their biggest challenges in online recruiting is generating qualified leads, name recognition, contact rates (ability to reach leads) and conversion rates to enrollment.

The Solution….

Marketbright’s online marketing and recruitment solution is an on-demand eMarketing platform that greatly enhances the educational marketer’s ability to target students online, execute online campaigns, create content-rich landing pages and registration surveys and manage the student lead through the enrollment process.  By implementing Marketbright’s eMarketing solution, education marketers can accomplish the following:

• Rapid campaign deployment – create and execute eMarketing campaigns in minutes and instantly track student prospect responses. Campaigns are created and managed without IT involvement so you have the freedom to test your ideas in near real-time.
• Landing Pages and Surveys – create a library of standards-based landing pages, pre-registration and student interest surveys without having to know programmatic HTLM.
• Student Lead Management – track responses and pass qualified leads based on an industry best practice scoring model that takes into account survey responses, web interactions and any past lead history.  Once scored, leads are either passed into your registration solution or filtered back into Marketbright for further automated nurturing.
• Trigger-based campaigns – create automated multi-stage campaigns to stay in touch or take action against leads based on your pre-determined criteria.
• Analysis – Track campaign performance and ROI in near real time.

Financial Services

Consumers of financial service products, whether retail or B2B, typically begin their research on the Internet.  Traditional online marketing initiatives such as banner ads are not enough.  Asset management and lending institutions must communicate one on one with their customers and prospects, and provide relevant insight and advice that distinguishes them from the crowd.

Marketbright enables a financial services institution’s lending arm to accurately target and communicate services and product information via leading edge Web2.0 technologies. Marketbright customers can create meaningful dialogue with their customers and prospects through online newsletters, rich content-filled microsites and personalized email. They can react quickly to changing financial macroeconomic trends, rate changes and regulations to keep customers informed and win the trust of prospects.

High Tech

Whether you’re the industry leader or the upstart VC-funded new kid, Marketbright‘s eMarketing Enterprise solution levels the marketing playing field. Marketbright is a cost-effective software as a service solution that incorporates all the latest Web2.0 marketing tools into one integrated platform. The eMarketing Enterprise solution enables you to:

• Execute end-to-end eMarketing campaigns
• Rapidly build customized landing pages and Microsites
• Execute targeted email campaigns
• Optimize your SEM spend with robust web analytics
• Publish eNewsletters and blogs and create complete event registration
• Incorporate best-practice lead scoring/grading
• Manage and control the marketing activities of your reseller/VAR channel

Manufacturing

Whether it’s components, medical device or high-tech devices, manufacturing presents several marketing challenges. Most notably, selling through a distributed network of rep organizations, distributors and OEM partners makes effective marketing communication difficult.  With Marketbright's Channel Marketing Manager, you can ensure your branding and corporate-approved messaging is reaching the market in the manner it was intended. Marketbright's Channel Marketing Manager enables:

• Managed branding of end-user marketing messages by syndicating and controlling your emarketing initiatives
• Partners access to key marketing materials & programs to enable them to generate corporate-approved landing pages and multichannel campaigns.
• Easy client communication on the latest product information with eNewsletters, email drip campaigns and Microsites
• Inbound lead scoring and lead assignment