Demand Generation Blog
The Demand Generation Blog is Marketbright's new online journal with tips, techniques, and best practices to help you stay a top of the latest and greatest in B2B demand generation strategies.
www.demand-generation.com
Frequently Asked Questions
Not sure what the difference between lead scoring and lead routing is? Confused by all the industry terms being thrown about such as "BANT"? Check out our FAQ section that answers a lot of these mysteries and gets you on your way to having all the jargon you'll need to win at corporate bingo. ;-)
Whitepapers & Case Studies
Access Marketbrigtht whitepapers and case studies:
Landing Pages 101
Landing Pages have quickly become the 30-second commercial spot of digital marketing and their importance in tracking pay-per-click (PPC) return on investment and capturing critical lead information cannot be understated. Find our more...
Lead Scoring 101
As marketing moves to the web, prospects are becoming more and more wary of providing their personal information. Marketing professionals are also optimizing and increasing the number of leads, resulting in a lot of bogus leads cluttering your sales system. To rectify the situation, many Marketing professionals are implementing lead scoring programs. This allows them to automatically rank and prioritize leads. Find out more.
