List Management
Another common marketing mistake is to send email blasts to an entire customer list without making the offer relevant for that segment or geography. For example, sending event invitations to people who have already registered for the event, or sending an invite for an event in Chicago to people in Miami. Such marketing practices make companies look disconnected from their customers, dramatically lower response rates, and waste valuable marketing resources. In addition, marketers often have difficulty managing lists, particularly manually in spreadsheets.
