All Features
Campaign Management
Budget Management
- Manage budgets across all campaigns. Ensure you manage your spend precisely.
- Track budgets in any currency. Global management of all campaigns.
- Constantly track and adjust expenses at both campaign and activity level. Adapt expenditure based on results.
Campaign Management
- Manage all Campaigns centrally across all channels; email, SEM, print, direct mail, etc. Control activity to meet business requirement.
- Gather information on Campaigns in real-time with measurable immediate results. Respond to changes when they happen.
- Integrate Nurture Campaigns to create Super-Campaigns. Generate more revenue as you engage prospects in conversations.
Campaign Hierarchies
- Organize campaigns into folders or multi-level campaign hierarchies.
- Organize campaigns by region, type or status.
- Display and report on campaigns in a timeline view.
Channel Marketing
Channel Marketing
- Easy to use partner registration, profile and activity management. Integrate marketing across all of your revenue channels.
- Controlled access to your branding and collateral. Actively work with your partners and co-market with them while ensuring they adhere to your branding, messaging and marketing standards.
- Use marketing development funds effectively. Ensure the funds you have allocated to your partner efforts are applied to the right partners at the right time, with the right offers.
Channel and Dealer Campaigns
- Allow your partners to create and execute email and PPC campaigns from your partner portal.
- Optimize channel offers and messages by seeing real results over time.
- Allow partners to execute field and online events such as seminars and webinars.
Email Marketing
Email Marketing
- Template approach reduces work by re-use of successful emails. Leverage best practices to optimize response rates.
- Personalize emails with customer and survey response data. Target and personalize your messaging to the individual prospect.
- Step by step wizard guides email campaign creation. Manage more email campaigns with less effort.
Intelligent List Management
- Use Dynamic Lists to target prospects with the greatest propensity to become customers. Increase the response to your marketing efforts.
- Unsubscribe management allows customizable preferences. Ensure you are compliant with ever-changing legislation.
- Automate analysis and segmentation to focus your efforts on the creative aspects of campaigns. Focus on the activities you want to.
Testing and Deliverability
- Preview emails in various browsers. Make certain your creative is well-received by the prospect as it looks the way you intend.
- See which email client in boxes received campaign emails. Learn how to improve deliverability to improve response rate.
- Content assessment identifies problem keywords and html. Increase the probability your message is heard.
Sending Emails
- Fail safe mechanism to make certain only quality assured campaigns are released. Ensure you never send incomplete content.
- Scheduled delivery based upon responses. Create your campaigns when you want to and deliver them when your prospects want them.
- Intelligent automation of trigger emails based upon prospect behavior, response, etc. Focus your efforts on the creative not on the mundane.
Reporting
- Monitor unsubscribe trends.
- Track number of emails sent, opens, clicks, bounces and unsubscribe.
- Monitor list effectiveness.
- See response data broken out by country and region.
Marketbright Sites
Microsites and Membership Management
- Easily create website content to match campaign activity. Get relevant content ready in line with campaign roll outs.
- Create areas of special interest for verticals, regions, or other area of specialization. Prove to your prospects you are listening to them by showing them relevant content quickly and easily.
- Test new messaging by quickly putting up content on the website. Without the aid of IT or technical resources it is easy to test market to refine your messaging to your customers.
- Provide a username/password and membership management for your main website or specialized microsites.
Website Management
- Easy to use website management tools. Create and manage your website integrated with every marketing touch point.
- Content Management integrated with Marketing assets. Use the same tool to manage the content on your website as you do to manage your marketing assets.
- A central location to manage all aspects of your website. Keep your website current.
Desktop and Dreamweaver Integration
- Drag and drop content into Marketbright via a browser or create a desktop folder connection.
- Publish directly from within Dreamweaver, contribute, or any WebDAV compliant editor.
Event Management
Event Management
- Easily create and manage any event; webinar, tradeshow, conference, training, etc. Automate administration of events giving you time to deliver more leads.
- Create and manage series of events. When you find a successful event it is simple to replicate it again and again.
- Manage attendee registration and event details automatically. Be flexible to scale events to meet demand.
Landing Pages
Landing Pages
- Easily create Landing Pages, editing content as easily as using Word. No longer be dependent on IT resources to slow your process down.
- Choose from landing page templates or build your own. Leverage best practices using the creative with the best response rates.
- Integrated Nurturing with personalization, automated follow-ups and confirmations. Show your prospect you are listening to their needs.
Customize Surveys
- Easy to use intuitive registration and survey web form builder. Optimize prospect information capture and gather more data on your prospect.
- Create surveys in any language. When you want to expand your operations the same tool is used globally to intelligently capture profile data.
- Incremental profile building and data field memorization. Create personalization within data capture to progressively build a prospect profile.
Optimize Conversions
- Automates creation of tracking urls.
- Automatically include tracking code in footers of your pages.
- Generate "pretty urls" for offline tracking.
- Generate Google friendly tracking urls.
- See conversion and fallout rates down to the activity level.
Generate Quality Leads
- Customize survey behavior rules for duplicates, multiple responses, etc.
- Dynamic data cleansing via web services.
- Automatically link responses back to initial source activity.
- Download responses in XML, Excel, HTML, or email.
- Monitor daily responses via a web based dashboard.
- Send auto-generated email each time a person registers.
Lead Nurturing
Nurture Marketing
- Easily build nurture flows with multiple touch points. Create nurture flows wrapping around your prospect and automatically engage them in a conversation.
- Branch your nurture flows reflecting the changing dynamics of your prospects. Accelerate, maintain and decelerate contact to match your prospect’s requirements.
- Easily see results of nurture campaigns and adapt flows as required. As your business changes, immediately reflect these changes in your prospect nurture campaigns.
Lead Scoring
Lead Scoring
- Easy to use and powerful scoring rules to identify in realtime those leads ready to purchase. Put the leads that are ready to buy in the hands of the sales team when the prospect is ready to buy.
- Easy to communicate scoring mechanism to drive collaboration between marketing and sales. Marketing and sales work together to create the definition of a qualified lead ensuring sales act immediately on qualified leads and convert more customers.
- Scoring off multiple dimensions to reflect the subtlety of your business and what makes it unique. Qualify those prospects most likely to buy - not only your product, but specifically from your company.
List Management
Intelligent List Management
- Use Dynamic Lists to target prospects with the greatest propensity to become customers. Increase the response to your marketing efforts.
- Unsubscribe management allows customizable preferences. Ensure you are compliant with ever-changing legislation.
- Automate analysis and segmentation to focus your efforts on the creative aspects of campaigns. Focus on the activities you want to.
Audience Segmentation
- Create advanced dynamic audience segments using both behavioral and profile data.
- Create combine conditions in your segmentation rules.
Marketing Analytics
Example Reports
- Executive Summaries
- Demand Flow Report
- Opportunities By Stage
- Top Campaign Performance
- Campaign Performance - Lead Distribution (Region) by Campaign
- Campaign Performance - Lead Status By Campaign
- Top 20 Opportunities
- Recent Email Marketing Activity
- Survey Questions and Data Mapping
- Campaign Statistics - Download of basic statistics
- Top Converting Campaigns
- Top Converting Offers
- Top Converting Activities
- Top 10 PDF Downloads
- Responses by Product
- Visitor and Company Activity
- Monitor and optimize conversion rates for each activity type
- Access all your reports via a real-time web based dashboard
- Integrate with top web analytic vendors with a simple cut and paste operation
- Schedule reports to send to your email inbox
Prospect Portal
Prospect Management
- Opportunity networking tool to share information between prospect and your organization. Create a community around your opportunity with sales and marketing collaborating with the prospect to deliver information to all parties.
- Share information with prospects at the rate they are ready to consume and assimilate. Reduce sales cycle times through having the prospect self-serve information.
- Differentiate your business from the competition by creating buzz around your solution. Prospects collaborate around a project using your portal, win more business more often beating your competition.
Resource Center
Resource Center
- Easy upload of files that displays directly onto the Resource Center.
- Content can be accessible through a landing page and used as a method of lead generation.
- Allows for a centralize repository of all your marketing offers like whitepapers and case studies.
- Allows you to enforce registration or progressive profiling in order for customers to access your assets.
Event Center
Event Center
- Displayed on company's website and accessible to visitors.
- Central location to post all online and in person events.
- Includes the ability to search through all events.
- Easily manage which events should be posted on the event center.
- Customizable look and feel of the Event Center to match your company's branding.
- Syndicate your events to other sections of your website .
- Provides an RSS feed of all your upcoming events.
