While an attractive and informative web presence is critical, smart businesses today leverage their websites to actively improve their bottom line and enhance customer relationships. But often times, complicated online efforts cost valuable employee productivity and hinder customer relationships. Marketbright's Website Content Manager solution provides companies an on-demand solution to make your web presence more than just a pretty face.
A difficult to use web content management systems makes IT a gatekeeper for changes and updates. With their already limited resources, web sites often become a low priority, content gets out of data and the customer experience deteriorates. Marketbright's on-demand Website Content Manager provides self-service content management, so the actual content owners can collaborate on and publish content from any desktop or web browser, and gain the independence from IT necessary to keep web sites up to date.
With many disparate marketing systems, customers sometimes receive inconsistent or ill-timed communications due to lack of integration between campaigns and the website. As a result, customers may even block communications with you as SPAM, or obtain a negative perception of the company due to unwanted communications. With the membership management functionality of Marketbright's Website Content Manager, companies can manage customer membership accounts by individual or company group, personalize account pages and display personalized content per registered visitor, all from one system that ensures streamlined communications.
While many enterprises are adopting web analytics, some of these systems are not integrated with customer and prospect data, giving an incomplete picture and rendering these analytics useless to your sales team. Marketbright's Website Content Manager is the industry's only web analytics tool that enables your salesforce to determine which prospects have been visiting your website, and provides over sixty reports on website and campaign performance, enabling granular views into the success of the various elements of your site.
