Email Marketing

Sending emails to targeted customer lists continues to top the checklist for generating business-to-business sales leads. Email marketing generated a return on investment of $51 per dollar spent in 2006, compared to non-email Web marketing at $21 per dollar spent, according to a MarketingSherpa study. More than 83 percent of marketers used email as part of their campaigns in 2007.

Still, there are many hurdles to producing an effective email campaign, such as compliance with federal anti-spam legislation, overcoming site-specific spam filters, effective targeting, and avoiding email deletion by overwhelmed customers.

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Email Marketing - The Marketbright Advantage

Marketbright is focused on the B2B market, providing effective marketing tools for companies
to reach the best prospects in specific industries or job functions. Marketbright’s suite of
tools provides an easy-to-manage experience for both marketing novices and seasoned professionals:

Ease of use: Quickly design, test, and launch email campaigns. Save time with pre-populated survey registration forms
Quick Analysis of Results: Automatically track number of emails opened, clicked through, bounced or opted out. Execute campaign changes in real time for unprecedented marketing agility.
Create Personalized, Response-based Customer Experiences: MarketBright automatically follows up with the interaction most likely to engage the prospect -- i.e.: Webinars, white papers, or passing the hottest leads directly to sales.

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Email Marketing

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