Marketing professionals need to be able to quickly test new ideas and see the market response. They must be able to roll out new campaigns, messages, and offers on a daily if not hourly basis. Marketbright gives you the platform to explore your ideas and validate your strategy in real time.
As more organizations go global, their marketing departments have to keep up with sales demands around the world. Delivering campaigns across numerous geographies often takes a significant amount of time, and the challenges of localizing and coordinating these campaigns are immense. Marketbright's eMarketing Enterprise Manager enables companies of any size to execute campaigns across multiple geographies, simplifying the most common headaches that come with globalization. eMarketing Enterprise Manager provides a full document repository and asset management, multi-currency budget planning and management and a range of integrated collaboration features to make sure your global rollouts are seamless.
Marketing departments often have a number of great ideas, but a limited number of resources to help them execute those ideas. They are often dependent on an already overstaffed IT department to roll out new campaigns. With Marketbright's on-demand eMarketing Enterprise Manager, marketers can quickly execute new email and web campaigns, pulling from multiple data sources and tracking activity across multiple channels. This visibility and control enables marketing to function much more dynamically, responding rapidly to what works and what doesn't.
What good are your leads if they're not qualified? Lead scoring - the ability to grade leads and pass on only those best qualified to sales, enables both sales and marketing to save time and focus their efforts on only the hottest prospects. Marketbright's eMarketing Enterprise Manager enables lead scoring based on numerous criteria, such as keyword searches, partner references, and region. It also includes data validation and integration with top CRM systems, ensuring that hot leads get passed to sales in a timely manner.
One of the largest challenges marketing faces is the ability to clearly see what's working and what's not. Visibility into campaigns enables marketers to quickly learn from mistakes, and show a tangible ROI on spending. Marketbright's eMarketing Enterprise Manager provides companies with over sixty reports on website and campaign performance, enabling marketers to view success by campaign, lead grade, keywords and more. And with integration with top analytics vendors like Omniture and Google Analytics, marketers can gain an even deeper understanding of where they're succeeding and failing.
