For any enterprise dependent on strong channel relationships, the ability to efficiently manage these relationships is crucial. Marketbright's Channel Marketing Manager enables enterprises to streamline the ongoing management of and communication with your most important external ambassadors - your partners.
Channel programs often fail due to a lack of visibility. The inability to execute campaigns or see what's working wastes time and money, and leaves both companies and their channel partners frustrated. Marketbright's Channel Marketing Manager enables enterprises to build partner campaign templates and monitor results in real time, providing the ability to set campaign metrics and quickly adapt and improve campaigns. It provides your partners the ability to execute campaigns with a single click, auto-generate emails, and access campaign responses.
One of the largest challenges in running partner programs is the ability to keep partners happy - create channel incentives and reduce channel conflict. Marketbright's Channel Marketing Manager provides lead management to manage the deal registration process and incent partners to deliver new business. Partners can self-register deals, which are then automatically routed to channel managers. Marketbright provides integration with top CRM systems to check for conflicts, and with ordering systems for seamless product delivery.
For many organizations, partner information is stored in many disparate places, without a single source of truth or any ability to effectively communicate with your channel. Marketbright's Channel Marketing Manager provides a single repository for all partner data, making it easier to manage partner programs. Partners can apply and be approved online, and manage their own profiles. Enterprises can create a searchable partner catalog for their web site, assign partners, and maintain a single source for all partner data to help them rapidly grown their channel.
