Campaign Management
The campaign management process continues to increase in difficulty, with marketers having to ask increasingly complex questions such as:
- How many leads are needed for sales to hit its target?
- Based on historical performance, how many leads are realistic based on my budget?
- What is the right mix of offers, messages, and tactics?
In addition to these questions, effective tactics within go-to-market channels are constantly changing, requiring marketers to understand the subtleties of email, SEO and other web-based campaigns. Campaign managers need to plan campaigns diligently but be ready to adapt quickly based on response rates or changing channel dynamics.
