How Did Your Tchotchke Perform?

From Wikipedia: Tchotchkes are trinkets, small toys, knickknacks, baubles, or kitsch. The term has a connotation of worthlessness or disposability, as well as tackiness. The word may also refer to swag, in the sense of the logo pens, keyfobs and other promotional freebies dispensed at trade shows, conventions and similar large events.

Do Tchotchkes work? Do they translate into leads and opportunities? This is the question we asked ourselves and hence the No Tchotchke campaign was born. In today's world of shrinking marketing budgets and increased pressure to demonstrate value, every item you spend time and money on has to prove its value. Marketbright provides you the tools to track an optimize pretty much every marketing channel there is. From direct mail to email, from pay-per-click to telemarketing, you can see exactly what is working and what is not. This allows you to ferret out the expensive underperformers and focus your budgets on the activities that actually impact sales.

Which performs better? The pen, the coffee mug, or the keychain bottle opener? Register now to see for yourself. Once you register you will see a live chart with the real time results for the No Tchotchke campaign.

See the Live Results!