Complexities of Lead Generation in the Enterprise

Complexities of Lead Generation in the Enterprise

Thursday, March 18th 2010 10:00am (PT)

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Larger companies work very hard to define and implement processes that are efficient and repeatable. However, due to the breadth of their market, the number of employees, and the sheer volume of offers these system’s leak contacts and leads at an alarming rate. Often they fall into a process crevasse to never be heard from again.

In this webinar, Mac McConnell will look at the unique characteristics of large and complex marketing organizations and how marketing automation can solve many of the process pains.

Specifically, he will look at:

- In this webinar, Mac McConnell will look at the unique characteristics of large and complex marketing organizations and how marketing automation can solve many of the process pains.
- The strategy of creating content
- Marketing Manager versus Field Marketer
- Lead hand-off (especially to partners)
- Marketing automation case study: Fortune 500 technology company

About Mac McConnell
Mac is a partner at Left Brain Marketing, a leading marketing automation consultancy based in Silicon Valley. Prior to joining left Brain, Mac was responsible for all outbound marketing efforts focused on small and midsize companies at Sun Microsystems. Using marketing automation, he was able to generate over $400 million in sales pipeline and 16,000 leads.

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