TELUS Taking the Lead:
A Ventana Profile in Success

A major Canadian telecom company uses Marketbright marketing automation to drive B2B sales

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TELUS, a major telcom company, implemented the Marketbright Enterprise Solution to achieve record improvement in common problem areas for b2b marketers. This profile will highlight the journey TELUS engaged to identify their marketing needs and goals, the process of vendor evaluation and selection, and the launch and sucess of their intial campaign release.
Register to learn how the implementation of Marketbright helped TELUS improve their lead management and scoring processes, correlating marketing campaigns and revenue, and closed-loop reporting capabilities.

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