FY10Q1 Agile Marketing Series

Agile Conversations - Real-time Marketing

Wednesday, March 3rd 2010 10:00am (PT)

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Marketing is no longer about planning a 6-month or a 12-month calendar of direct mails, emails, and trade shows.We're being tuned out.Competition moves at the speed of cyberspace.Consumers have never been more educated.Communities develop overnight to discuss the latest and greatest.Nobody wants to hear the pitch.Marketing needs to be involved in the conversation, to raise new discussions, to have an opinion, to provide the content across multiple channels so that our audience can consume the content how and when they want -- without somebody asking "Do you have authority to sign the check?"

You will Learn:

- Marketing calendars barely exist.Opportunistic Marketers react to the conversation, are part of the conversation, or drive the conversation.

- Communities form around shared topics of interest.Proactive marketers provide the content and influence the discussion.

- Prospects don't want to be cold called.However any stranger can easily engage them about a topic of shared interest.

- What are you doing to dynamically, and iteratively, to adjust your outbound campaigns in real-time so that your inbound inquiries flood your inbox?

- We'll discuss the mentality, the tools, and the technology to scale, engage, and close more leads than you can handle by simply using relevant content

Presenters:
Darryl Praill - CMO - Virtual Causeway
Michaline Todd - VP of Marketing - Marketbright

Call Us Now
(877) 777-6582
or visit our site

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