Marketing High Tech in Challenging Times

 9 Key Success Factors for High Tech Marketers

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Join the Chasm Institute, MarketBright and Jigsaw, for an advanced webinar for marketing professionals in key software, product, and web-based businesses, seeking to drive profitable sales in 2010.

The webinar focus will be on 3 priority questions:

1. How do customer needs change in different stages of the TALC (Technology Adoption Life Cycle) ?
2. What are some key Best & Worst Practices for high tech market success in challenging times ?
3. Which 9 key factors predict success or failure in new product launches ?

Speakers include:
Michael Eckhardt:Managing Director at Chasm Institute.
Mark Cavender:Managing Director at Chasm Institute.
Erik Bower:CTO and Co-founder at MarketBright, Inc.
Mitch Knight:Business Development Director at Jigsaw

You will learn: