10 Steps to Automate B2B Marketing

Presented by DemandGen Report

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The following white paper covers 10 of the most important steps companies will need to master in order effectively automate their marketing. Each step represents a progression in the phased approach and includes quick checklists highlighting the points companies will need to cover before moving on to completely ensuring that the lead has been effectively communicated from marketing to sales and then back to marketing again. In other words: closing the loop.

The 10 Steps covered in the paper include:

  1. Defining Your Lead Process
  2. Developing A Contact Database
  3. Connecting Email & Web Channels
  4. Creating Campaigns
  5. Adding Analytics
  6. Aligning With Sales
  7. Scoring Leads
  8. Segmenting Your Messaging
  9. Nurturing Leads
  10. Measuring Pipeline Impact

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