FY09Q3 Left Brain Partner Series

Lead Management: Managing the Lead Lifecycle from Contact to Customer

Thursday, November 5th 2009 11:00am (PT)

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Companies that have an effective lead management process in place can generate more revenue from their lead acquisition activities, with higher close rates on marketing generated leads. The challenge most companies face is figuring out the best way to optimize their lead management process. The lead lifecycle doesn’t stop once it is passed to Sales and there are many gaps in the process where the lead can fall through. Implementing Marketing Automation is the perfect time to evaluate and fine tune your lead management process.
Join us to learn the best ways to optimize your lead management process to improve your lead generation ROI.

You Will Learn:
1. How to create a universal lead definition in collaboration with sales
2. Leverage scoring to pass leads to sales at the right time
3. Why a little data quality cleansing will go a long way

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(877) 777-6582
or visit our site

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