Marketbright

Retarget and Nurture:
2 Key Strategies for Powering B2B Brand Recognition

Ready to increase your return conversions on your website?

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B2B companies can have a tough time getting people to recognize their brand. Every prospect you bring to your site who bounces off and never comes back costs you money and increases the cost of sales. If you do get the prospect to register, very often they never get followed up on after the first sales interaction and begin to go stale. The whole experience from the prospect is confusing and not very positive. The tough competitive times we live in require marketers to get smart about how they gain brand awareness and maximize every dollar spent. Marketbright and Fetchback have teamed up to provide an informative webinar on the issues facing B2B marketers and strategies to help increase the quantity and quality of leads, while lowering the cost per acquisition. Fetchback provides an innovative way of reaching out to anonymous visitors to your website after they have left, elsewhere on the web. Marketbright works with Fetchback to track campaign effectiveness and also manages automated marketing messages to those prospects once they register.

Presenters:
Chad Little, CEO, Fetchback
Erik Bower, President, Marketbright

You will learn:

• Learn the basics of Lead Nurturing and how you can improve post registration conversion by as much as three times

• Learn the basics of retargeting and how you can increase return conversions by as much as 86%

• How to automate best sales practices and replicate across the board

Call Us Now
(877) 777-6582
or visit our site

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