Customer Experience 101:
Does Your B2B Site Make it Hard for Customers to Buy?
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Customer Experience 101: |
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Marketbright and SiteIQ have teamed up to improve your customer's experience |
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Many organizations still have major challenges with the "customer experience" on their websites. Marty Gruhn and the team at SiteIQ often perform "Secret Shopper" tests, where they set out to try to evaluate or purchase a product or service, and in the process discover the good, bad, or indifferent in the "customer experience". Often they find that corporate websites are more of a barrier to buying than a gateway, and in many cases are not much more than "brochure-ware" that doesn't address B2B prospects' real buying processes or needs. Marketbright and SiteIQ have teamed together to help you improve your customers’ experience on your website with this informative webinar. Presenters: • The top 10 things you can do to improve your customer experience
• How to spot buyer blocks and fix them quickly
• New strategies for engaging prospects early and often in the B2B buying lifecycle
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