Marketbright

Cloud Sites:
Is Your Corporate Website In the Cloud Yet?

Marketbright and Rackspace have teamed up to help put your site in the Cloud

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Look around the typical corporate data center these days and very little is left. Many companies have moved their CRM and ERP systems to the Cloud to take advantage of the benefits that software-as-a-service provides. Those companies are being rewarded with strategic advantage over their competitors in these tough economic times, as they are able to be more agile and take advantage of the rapid innovation in the SaaS marketplace.

So why then is the corporate website still in the data center? Many internal IT departments are still managing the corporate website. And in many cases the result is not as good as it could be. Websites are not personalized and do little to improve customer experience. The Marketing group finds it hard to innovate and keep pace, and the CIO finds the website to be a major drain on resources. Managing your website internally has many costs and risks associated with it including network, software, server costs associated with software, headcount, and support maintenance fees.

A good corporate website should be personalized for your customers and provide the right messages at the right time to the right prospects. The corporate website also needs to be tightly integrated with your marketing and sales teams efforts.

Marketbright and Rackspace have teamed up for this webinar to demonstrate how the shift to Cloud Sites is inevitable. Marketbright provides the industry’s only Marketing Automation platform that is built into and on top of a Web Content Management business solution, so you get everything from Lead Nurturing, to Email Marketing, to Web Content Management in one platform and everything is integrated at the DNA level. Rackspace provides the world class dedicated hosting with unparallel uptime, security, and fanatical support.

You will learn:

  Specific ROI examples of how SaaS and Cloud Sites can reduce your IT expenses and lower risks

 Reasons why you should choose a Website+Marketing Automation platform and not a WCM standalone
 How moving to the Cloud improves innovation and increases your company’s competitiveness

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