For many companies, the prospect of getting a successful pay-per-click campaign (PPC) up and running can be a daunting task. People are confused by all the terms; SEO vs. SEM, or PPC vs. CPM. There is definitely a steep learning curve. If you are not running PPC ads, you could be losing business to your competitors in droves. Even companies who have set up their PPC campaigns may discover they are spending too much money and not getting very much in terms of leads or revenue generation.
The benefits of running a PPC campaign are well documented. Companies see improved brand recognition and gain competitive advantage. With Google Adwords you get immediate reach at a very reasonable cost. You can ratchet your budget spend up and down depending on your needs and you'll start to generate a steady reliable source of sales leads. To do it right, you need to understand some of the tips and tricks of optimizing your Adwords campaigns and to have a landing page and nurture program in place for the leads that you capture.
Marketbright and Google have teamed up to make this easy with our joint webinar " Google Adwords 101: Jump Start Your B2B Pay-per-click (PPC) Campaigns".
You will learn:
• Tips and tricks on optimizing your Adwords campaigns right from the source: Google
• Tips and tricks on landing page optimization and lead nurture strategies to maximize your PPC campaigns
• How to increase your campaign performance by 300-400%
Call Us Now
(877) 777-6582
or visit our site
|
