Demand generation programs can be very difficult to manage and lead data can quickly get very messy, with duplicates, missing titles, and bad contact information being introduced from multiple sources (the web, sales systems, and email programs). Targeting new contacts is also a challenge because purchased or rented lists are often of low quality and yield poor results. High-quality, timely, and on-target contact information is critical for successful marketing programs. Keeping your data clean, and nurturing contacts who have engaged, is crucial to keeping those prospects from becoming stale leads.
Marketbright and Dun & Bradstreet (D&B) have teamed up to bring you this informative webinar on how to improve your Demand Generation campaigns.
You will learn:
• 10 strategies to improve your demand generation programs
• Tips and tricks on improving data quality
• Strategy and tactics for improving lead conversion
Call Us Now
(877) 777-6582
or visit our site
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