Marketbright

Bacon Explosion 101:
How to Create a Social Marketing Phenomenon

Marketbright and BBQ Addicts break down creating a social media phenomenon

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"Bacon Explosion" is quickly becoming the short-hand term for "Viral Marketing Campaign", and let's all hope it replaces it permanently. The Bacon Explosion was the brainchild of two of the top internet marketing minds around; Aaron Chronister of TSI Inc. and Jason Day.

It was a simple idea: Put a recipe for an explosively delicious BBQ dish on their site and then promote it through social media. Not simple were the clever strategies Aaron and team deployed which resulted in coverage in the New York Times, Good Morning America, Fox News and Air America Radio. Since launching the recipe, the BBQ Addicts website has received close to 1.5 million visitors and continues to spread all over the internet.

How can you do this for your company? Learning the ins and outs of social media marketing can be daunting, with a steep learning curve. Luckily Marketbright and BBQ Addicts have teamed up to bring you this informative webinar.

Presenters:
Aaron Chronister, BBQ Addicts Founder and VP of Internet Marketing at TSI
Erik Bower, Marketbright, President

You will learn:

• The steps BBQ Addicts took to launch their Bacon Explosion

• Which social tactics performed and which did not

• Detailed traffic and search stats and results from the campaign

• How to use Marketing Automation tools to help track and execute your social marketing campaigns

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