Death of the Consultative Sales Person: How Marketing is Taking Over

Join Forrester Vice President, Laura Ramos, and Marketbright's VP of Sales, Mike Pilcher, as they break down ways to modernize your sales and marketing strategy.

What you will learn:
-Why the Consultative sales person is a dying breed
-Why Marketing risks becoming obsolete
-Why Marketing must develop better qualified leads for Sales
-How to combine Sales and Marketing into one "ProSultative Process"
-How to invest in new marketing platforms to increase qualified leads