Forrester On Demand Webinar:
Evolution After Sales Force Automation
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Forrester On Demand Webinar: |
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Evolution After Sales Force Automation |
REGISTER NOW |
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In this economy, it is more important than ever to capture and nurture every sales lead and to pass only the most qualified leads to Sales. Salespeople can't rely simply on a consultative approach because is time consuming and reactive. Marketing can't focus on simply generating leads and hope that sales can close that gap between "vague interest" and "fully qualified opportunity alone." Sales and Marketing must work together to make the sales process more proactive. Marketing must expand its role to pick up where the consultative salesperson falls short by blending the Proactive nature of marketing with the Consultative selling approach, what we call "ProSultative Selling." You will learn: • Why Marketing and Sales must reconnect
• How social media is impacting B2B Sales
• Why an approach that helps Marketing develop better qualified leads for Sales is the answer
• How to combine Sales and Marketing into one "ProSultative Process"
• Using social media to link prospects and customers together
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