Traditional detailing efforts by pharmaceutical sales are facing a unique and growing set of challenges.Aside from the troubled economy, traditional detailing has become more difficult due to strict regulations and shrinking physician access. To increase the opportunity to engage in a long-term, influence-generating dialogue with the practicioner, pharmaceutical companies must interact with practioners in an online environment.This complimentary white paper outlines the basic concepts of e-marketing and the benefits of wrapping edetailing into a comprehensive online marketing strategy.
Readers will learn:
• Benefits of integrating edetailing and web2.0 technology
• Online marketing strategies for edetailing
• Developing multi-channel campaigns
• The competitive advantage of the Dynamic Physician Portal
Register now to receive this complimentary white paper.
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