Event Management 101:
Top Tips to Save Your Sanity

Are you ready to improve event attendance?

On Demand Webinar


Event Planning is both an art and a science. Creativity drives interest, but it's all the little details that make the difference between a huge success and a disaster.

Join event marketing guru Michaline Todd from Serena Software as she reveals her tried and true secrets to successful event management and offers tips to save your sanity as you plan your next event.

Michaline will guide you through cutting edge techniques to help manage multiple events from online events to road shows, increase registrations and attendance, and create a follow-up process to ensure your sales team is focusing on quality leads.

Viewers will learn:

  How to manage multiple events through one campaign
  Key strategies to optimize your event registration pages to improve conversion
  Top tips to increase attendance
  The metrics and KPIs you should set and monitor for your events program
  Best practices on lead management and lead scoring

Register now to receive this complimentary on demand webinar.

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