Sending emails to targeted customer lists remains the most cost effective method for generating business-to-business sales leads. Still, there are many hurdles to producing an effective email campaign, such as compliance with federal anti-spamming legislation, effective targeting, and avoiding email deletion by overwhelmed customers. Marketbright is focused solely on the B2B market, providing Best of Breed tools for companies focused on reaching the best prospects in specific industries or job functions. Marketbright's suite of tools provides an easy-to-manage experience for marketing novices as well as seasoned professionals. Download our Email Marketing Brochure to learn about Marketbright's Email Marketing Solution.
Readers will learn:
• Ease of use: Quickly design, test, and launch email campaigns.
• Quick Analysis of Results: Automatically track number of emails opened, clicked through, bounced or opted out
• Automatically follow up with the interaction most likely to engage the prospect
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