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Brochures

From concept to execution, Marketbright's Campaign Flow Designer visually mapsall essential marketing components using drag-and-drop functionality to help integrate automation and empower your sales teams.

 

With accurate metrics, marketers are able to direct their spend to reaching their targetaudience without investing in sub-par communications channels. With superior metrics, even small companies can compete effectively against much larger firms with comparable products and services.

 

Marketbright is focused solely on the B2B market, providing Best of Breed tools for companies focused onreaching the best prospects in specific industries or job functions. Marketbright’s suite of tools provides aneasy-to-manage experience for marketing novices as well as seasoned professionals.

 

A well-designed event like a Webinar provides companies with an excellent opportunity toshowcase their expertise and products to a self-selected group of potential customers.While good content is crucial, the mechanics of registration, promotion and follow up need tobe seamless to ensure an overall positive experience. Event management software needs to be robust and flexible, giving both the planner and the customer a simple, direct signup process that still gives them options to meet their individual needs.

 

Migrating to the Marketbright Solution is simple and easy. This brochure outlines the phases to seemlessly migrate your campaigns to Marketbright.

 

4 Steps to Increased Sales with Marketbright’s automated campaign management: You have a bright and creative marketing group; your products and solutions offer significant advantages over the competition but you still struggle to close enough business.

 

Leads, campaigns and emails are managed within the Marketbright database. As responses are generated in Marketbright, inbound lead traffic is "scored" to determine "marketing qualified leads" – those ready for sales. Marketbright publishes the hottest leads into Microsoft Dynamics in real time. Marketing’s job is easier, sales is happier with the steady stream of qualified leads. Everybody wins!

 

To get the full benefit of a solution like salesforce.com, you need one simple ingredient: quality leads. Marketbright eMarketing for salesforce.com provides an easy way for marketers to guarantee a steady flow of qualified leads into sales while making it easier to execute the campaigns you need to generate demand for your business.

 

A Social Network for Your Sales Team. By using a social networking style of collaboration and consumerrecommendations, the Prospect Portal enhances the prospect’s experience –helping manage relationships while seamlessly sharing information about your company.

 

Out-of-the Box Integration Connecting Your Marketing and Sales Data.

Case Studies

A major Canadian telecom company uses Marketbright marketing automation to drive B2B sales.

 

Serena Software provides new soltuions via Software as a Service in addition to migrating all of their internal systems to Saas. Marketbright is one of the internal SaaS models Serena is using.

 

Varonis evaluated and compared a number of vendors and ultimately selected Marketbright primarily due to its seamless Salesforce.com integration, comprehensive feature set, and on-demand model.

Whitepapers

Before companies embark on the path to automate and integrate their marketingefforts, it’s critical to realize that no solution offers magic dust that packs pipelineswith qualified leads. The following white paper covers 10 of the most important steps companies will need to master in order effectively automate their marketing. Each step represents a progression in the phased approach and includes quick checklists highlighting the points companies will need to cover before moving on to completely ensuring that the lead has been effectively communicated from marketing to sales and then back to marketing again. In other words: closing the loop.

 

Companies that have adopted a lead management process are ahead of the majority of today’s B2B enterprises in aligning their sales and marketing departments, but lead management without a proper nurture marketing program has inconsistencies and gaps in the process. This white paper is an introduction on how to align sales and marketing with lead nurturing.

 

During the last five years, online marketing has experienced explosive growth,moving beyond simple email blasts to pay-per-click, banner ads, online promotions,webinars and landing pages. To enhance their chances of cutting throughthe clutter, marketers need to hone each of their sales elements, including landingpages, to ensure they are as effective as possible.

 

As primary marketing tasks have shifted from using traditional marketing techniques (direct mail, print, TV, radio and trade show advertising) to using on‐line marketing strategies, the process of marketing has rapidly become technologycentric. Lead generation capture, processing, filtering, selling and delivery tactics are inherently labor intensive activities and shifting much of the prior manual workload to automation systems saves both time and resources.

 

Companies that have an effective lead management process in place can generate more revenue from their lead acquisition activities, with higher close rates on marketing generated leads. The lead management process simply increases the likelihood that a contact will convert to a qualified opportunity and then a new, satisfied customer, maximizing your investment in lead generation. Obviously, improving your lead management process can improve your results.

 

During the last several years, Internet-enabled technology has greatly acceleratedthe number of leads being generated through online email campaigns, webinars, pay-per-click and landing pages. While the sheer volume of leads has increased, the quality has greatly deteriorated, creating the need for an effectivesystem to rank, or score, leads.

 

Choosing the right on-demand marketing automation services provider for your company requires careful assessment. Whether you’re just beginning to use e-marketing or have on-going email, web and event programs that you’d like to improve, it’s important to match your objectives to the right marketing automation service solution.

 

One of the biggest fumbles among BtoB organizations is the failure to develop formal programs to nurture their leads from the initial inquiry phase through to the point when they are ready to buy. Without the tools and processes in place, companies are unable to build and track their ongoing dialog with both new and old prospects. In a survey conducted by DemandGen Report in 2008, less than 10% of companies had formal lead nurturing strategies and processes in place. In the following executive briefing, we will highlight 5 of the top reasons why BtoB organizations can’t afford to throw away long-term leads. In addition, we will provide 10 quickideas which can help companies get started down the path to nurturing their prospects fromcontact to close.

 

This white paper explores the basic concepts of eMarketing and web2.0 technology. It further details how eDetailing programs must be wrapped into a comprehensive e-marketing strategy.