Marketbright Customer Varonis Wins DemandGen 10 Award
Varonis Honored for its Successful Use of Marketbright’s Marketing Automation Tools to Fuel Business Growth
SAN BRUNO, CA. — October 22, 2008 — DemandGen Report, a publication focused on the B2B and B2C strategies central to creating demand, has named Varonis Systems a winner of the DemandGen 10 Awards in recognition of being an innovative adopter of lead generation and lead management tools. Varonis Systems, a provider of data governance solutions, received the award based on the company’s compelling growth metrics and significant return on investment (ROI) resulting from its use of Marketbright’s marketing automation solution.
In mid-2007, Varonis implemented Marketbright’s solution to establish new lead management processes, speed up lead response rates, increase lead quality tracking and provide real-time campaign performance tracking—anticipating this would result in a higher number of active campaigns, increased sales call volume and ultimately more customers. Since the implementation of Marketbright’s solution, Varonis has experienced a 160% growth in customers and has been able to drastically increase the general effectiveness of marketing campaigns.
“This year’s winners of the DemandGen 10 Awards experienced incredible corporate growth as a result of their rapid implementation of leading marketing automation solutions,” said Andrew Gaffney, editor at DemandGen Report. “We commend Varonis for their impressive results and continued commitment to automated lead generation, nurturing and optimization of sales and marketing pipelines.”
Specific results at Varonis from Q3 2007 to Q3 2008 include:
• The number of simultaneously run campaigns increased from an average 6 to 25+
• Average email promotion open rate increased from 6% to 11%
• Average campaign conversion rates increased from 9% to 21%
• Qualified leads to sales sourced by marketing increased 500%
• Average CPL was decreased from 45%
“Marketbright’s integrated capabilities, as well as its deep integration with Salesforce.com, allows us to manage all our marketing activities while also providing greater insight into prospects’ needs at a much earlier stage in the sales cycle,” said Wendy Yale, director of marketing and communications at Varonis. “Because of the flexible, on-demand architecture of Marketbright's solution, we were able to leverage the platform immediately, integrating it with our Salesforce.com database and seeing a rapid, compelling growth in quality sales and marketing leads.”
“DemandGen Report’s recognition of Varonis is a powerful demonstration of how sales and marketing automation tools can fuel corporate growth strategies,” said Dom Lindars, CEO of Marketbright. “Our mission is to provide our customers with the easiest-to-use, most comprehensive and most flexible suite of applications that enable marketing organizations to quickly modernize their processes and generate higher quality leads that turn into customers.”
About Varonis Systems
Varonis is the leading innovator and solution provider of comprehensive, actionable data governance solutions. Named a 2007 "Cool Vendor in Data Management and Integration" by Gartner, the company has more than 600 installations worldwide. Based on patent-pending technology and a highly accurate analytics engine, Varonis' solutions give organizations total visibility and control over their data, ensuring that only the right users have access to the right data at all times. Venture backed by Accel Partners, Evergreen Venture Partners and Pitango Venture Capital, the company has headquarters in New York, N.Y., with research and development offices in Hertzliya, Israel. For more information about the data governance market, please visit: http://del.icio.us/About_Data_Governance.
About Marketbright
Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 10,000 users at companies such as Serena Software, VMware and Varonis to make contact, manage leads and convert prospects to customers. Marketbright's full suite of integrated applications includes campaign management, email marketing, event management, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at http://www.marketbright.com.
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