Marketbright Solution Deployed in Less Than Thirty Days
Burlingame, Calif., 14-Aug-2006 — Marketbright (http://www.marketbright.com/pr/?861 ) today announced that EVault, Inc., a trusted expert in online data protection solutions, has chosen Marketbright to integrate its marketing processes. Marketbright provides electronic marketing systems and web site management tools for business, EVault expects the Marketbright solution to dramatically improve its marketing campaign revenue through sophisticated marketing automation and tracking, all while reducing operational costs.
EVault selected the Marketbright technology because of its ability to tightly integrate EVault's web site with its marketing campaigns and its rapid deployment capability. Often seen in more costly solutions, the Marketbright technology allows companies to detect and respond to patterns across their entire marketing effort and generate more relevant and qualified sales leads. Previously, EVault would be forced to manually research customer interactions from several different tracking systems to understand customer interest and activity. Now, EVault has a sophisticated marketing operation infrastructure that will help improve its bottom line and better serve its current and future customers. In addition, the solution was operational in less than thirty days thanks to Marketbright's expertise and the solution's ease of use.
"Marketbright's campaign generation and lead management solution not only allowed us to streamline our marketing workflow, it also allowed us to simplify the management of our entire marketing web site," said Dana Loof, Vice President of Marketing at EVault. "We can now quickly and easily create landing pages and optimize our demand generation programs without pulling resources from IT. More importantly, this integrated effort will lead to deeper and more knowledgeable relationships with our customers."
Leveraging technology to automate specific marketing processes, Marketbright allows companies to focus on messaging and optimizing campaign costs instead of spending scarce time integrating different niche solutions. Marketbright technology makes it easier to manage a marketing web site, generate landing pages for various campaigns, and track generated leads to ensure maximum conversion rates.
Founded in 1997, EVault Inc. is the leading provider of online backup and recovery solutions that answer today's demands for fast, reliable and secure backup and recovery of business-critical data. EVault is headquartered in Emeryville, California.
Founded in 2005, Marketbright provides a pre-integrated online marketing and web content management platform and delivers it as a hosted on demand solution. This results in a coherent 360 degree view of all your customer's activities across the website and campaigns. By understanding your customer's interactions, Marketbright routes only valuable, qualified leads into your Sales system. Marketbright also provides small businesses with an easy, on demand solution for building landing pages and generating demand on the web. Marketbright is headquartered in Burlingame, CA. For more information, visit the company's Web site at www.marketbright.com.
