Marketbright announced the availability of two AppExchange applications:
Channel Marketing, which enables any company that manages a channel of partners, distributors, or resellers to allow those partners to run online campaigns without having to build an e-marketing system of their own. Using this solution, channel marketing managers can empower their channel partners to run demand-generation programs on their behalf through a subdomain, while maintaining control over the brand and gaining visibility into the results. |
| Marketbright's eMarketing automation solution, integrated with Omniture SiteCatalyst through the Genesis 2.0 platform, provides our customers with greater insight into all aspects of their demand generation, helping them to more efficiently and cost-effectively drive demand for their products and services. Because Omniture's Web analytics is integrated with Marketbright at a platform level, customers can instantly measure the results of marketing campaigns, messages and offers online. |
| EVault created the portal by installing a front-end CRM system from marketing automation company Marketbright that integrates with the company's existing back-end SalesLogix CRM system.
"From our experience a lot of larger companies are building these kinds of systems for the channel," said William Da Cunha, vice president of alliances for EVault, which is expecting to do $54 million in sales for fiscal 2007, closing in June 2007. "We are trying to take technology that larger companies have to the smaller end of the market." |
June 04, 2006 | When you purchase a cost-per-click advertisement one of the DUMBEST things you can do to waste money is NOT having a CUSTOM landing page for people clicking on the advertisement. If you place an advertisement for "New York Apartments" why have people click on the advertisement only go to your main home page and have to FIND the section for NY apartments? The better and most cost effective solution is to have customers LAND on a SPECIFIC page for NYC apartments! Marketbright's, Weblandingpages service is the answer |
June 01, 2006 | "We have much more visibility into what's happening in our marketing world," Dias says. "Now we have trade show, print, Web, and Webinar channels, and we have three managers carrying the entire business. Normally we'd need at least five." |
May 23, 2006 | The flavor of the month is "on demand" -- and the funding activity lately is at alarming levels. Web 2.0, you are being eclipsed! |
