The Marketbright team has been building and streamlining marketing operations for some of the largest technology companies for over twelve years. Realizing that there must be a better way to automate and integrate the functionality they needed most, they began to build the tools and systems to streamline large scale marketing efforts, and improve marketing ROI. Their lessons learnt from running large enterprise campaigns and operations are now embedded in the DNA of the Marketbright on-demand marketing automation solution.
Marketbright's solution enables companies to improve their demand generation activities through self-service campaign execution and automated lead scoring and management, and gain visibility into campaign metrics via real-time dashboards. Marketbright’s list of customers includes industry leaders such as Varonis, Business Objects, VMware, EVault, and Wageworks. Marketbright is privately held and headquartered in San Bruno, CA.
"With Marketbright's solution, both our sales and marketing teams can be more efficient in responding to the needs of our prospects"
"We are meeting and often exceeding our lead generation goals, and are able to track this at a glance with Marketbright's comprehensive dashboards and drill downs on campaigns," says O'Neill.
